Approach
Built a custom-themed WordPress site with an editorial-first homepage, EMI/SIP/CIBIL calculator tools, categorized guides, a light/dark reading mode, and a Gemini-backed AI assistant. The assistant answers reader questions in real time, grounds its answers in InvestingLens' own calculators and articles (citing the specific tool or guide it's referencing), and stays within an educational-support boundary rather than giving direct financial advice.
InvestingLens set out to be India’s straight-talking personal finance blog — zero jargon, zero fluff. The build pairs an editorial homepage and practical calculator tools with a live AI assistant, so a reader can get a straight answer to their specific question instead of digging through articles for it.